"Parents located in North London wants to find an exceptional and skilled instructor to assist their most junior child on his initial journey to turning into an English gentleman."
When reading this post, you might easily miss the term "initial stages" as mere figurative language.
However, it could be the most significant part of this distinctive job advert, as it attempts to find a tutor for a one-year-old.
Many of submissions have since been sent in since the anonymous family posted their search for the highly paid tutor, who needs to be "an exceptional individual".
Over the last few weeks, the listing has attracted interest throughout the press, with many asking why?
Progressive Approach
A tutoring expert, head and founder of Tutors International, which is assisting the family in their hunt, stated that despite initial scepticism, he viewed the plan "visionary", and "innovative".
When he spoke with the family, he noted they appreciated the unusual character of their request, and how early in age their son is.
However, they explained that they "didn't want to wait any longer" to get a tutor, as they had held off until their elder sibling was five, and by that point "cultural bias had already taken hold".
But what does the family refer to by "cultural predisposition"?
It's "everything", the expert responded. "The way you eat, how you speak".
He explained the older sibling had adopted "extremely delicate, unspoken signals" from the family, and had taken on their cultural norms. The family told Adam they hoped to prevent this pattern to recur with their infant.
The strategy: To bring in a English tutor, who must speak with standard English accent, to shape the baby from day one.
Subtle Influence
"A lot of the development at the outset here is rather osmotic," explained Adam.
It's via this subtle influence that the family are aiming the child will acquire the British traits they want to instil.
Adam noted the tutor had to be an individual who went to "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The tutor simply needs to be the suitable individual, they'll be doing things they don't even know they're doing, simply by nature," he added.
Expense Not a Factor
The family informed him the successful candidate should ideally also have understanding of or enthusiasm in equestrian activities, skiing, the arts and music so as to influence the child in a broad spectrum of hobbies.
More than that though, he said the family hoped the tutor to sign up the child on a variety of classes so the child would be "pony-riding and starting an musical instrument by the time they are around three years old".
In the family's perspective, helping their son develop into a "British gentleman" will bring about success and open doors.
"Taking into account the pros and cons of that, because it's definitely a class statement," he comments.
However, notwithstanding all this guidance in "UK identity", might the child pick up what is termed cultural bias from the international family he resides with regardless?
"Absolutely", answered the CEO. "They realize this might not succeed, but they've merely embraced the attitude of, 'we should try and we'll proceed as soon as we can', because the cost of it is not relevant," he stated.
Impractical
Several in the tutoring industry who share similar concerns.
An education leader, head and founder of a tutoring service, who supplies individual instructors, commented that "the journey of becoming bicultural, or in fact, becoming oneself, is something that must be grown into, not engineered."
The expert wrote that he had relocated from the Far East to the Britain at the age of 7 years old, and had been brought up experiencing and living dual heritages. He continued to study at a prestigious UK institution.
"The concept that an individual can function as a living vessel of English culture, an individual who can in some way transfer the characteristics of a British gentleman upon a 12-month-old child, appears idealistic and impractical," he wrote.
"From my perspective, employing a quintessentially British tutor from infancy will not necessarily achieve the outcome they want.
"I never had such a tutor, and nevertheless I have been lucky enough to live many of the experiences they aspire for their son."
He continued: "The truth is, personal identity should not be forced from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Of course, UK identity is something Adam thinks can be taught – and marketed.
"In my view the reality that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating
